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How To Become a Good Copywriter from Scratch in 2023, Step by Step Guide

how to become a good copywriter

To become a good Copywriter you don’t need excellent English speaking skills or a degree. Whether who you are, or where you come from, you can work at home and earn money easily.

What more?  

You can work remotely, have a flexible schedule, and be your own boss, even if you have zero experience.

Today, this guide will show you how to become a great copywriter in a clear, easy, and work immediate for you.

If you’re interested in copywriting and consider it for your future career, you’ll love to dive into this guide right now.

What is a copywriter?

 

A copywriter is someone who creates persuasive copy to sell a product or service.

In simple words, they’ll use the good words to write a great copy. 

And an excellent copy should show:

  • Inform
  • inspire
  • engagement
  • lead people to take action
  • present brand voice
  • get sales

What copy do we write?

Here are some types of copies you need to know:

  • Email 
  • Landing pages
  • Blogs
  • Social media posts
  • Video scripts
  • Sale letter
  • White papers
  • Ads copy
  • Case studies
  • Website

What does a copywriter do?

 

As a real copywriter, you will spend most of your time…writing every day.

More clearly?

Actually, It depends on your position, from entry-level to intermediate and expert. 

So here are eight main activities that most successful copywriters do on a day-to-day basis:

  • Research product and competitors
  • Interview or talk with customers
  • Write a lot of copy
  • Edit copy
  • Pitch new clients
  • Manage existing clients
  • Market their brand

But a pro copywriter spends the vast majority of time on research before writing. The more they understand their prospect’s needs, fears, and desires, the more simple it is to create a killer copy.

That’s why an expert copywriter spends 80% on researching and 20% on writing.

For example, a customer hires you to write a website for their company.

As a copywriter, your job is to figure out what needs to go on that website and then write it. 

In order to do that, you’ll wanna answer the following question first:

  1. What are they selling?
  2. Who are the target audiences?
  3. What is the unique selling proposition (USP) of product and service?
  4. Are there any benefits or value of service brought to the target customer?
  5. How are their competitors doing?
  6. Why do customers like and dislike this service?
  7. What should be the sitemap?
  8. What service pages do they need to add?

You don’t need to answer those questions by yourself. 

It’s your client’s job. They will supply this information for you. 

However, if you ask the wrong question, you won’t get the valuable information you need.

Once you have done your research and got essential info, it’s time to plan out the website.

Or if you’re looking to build a fantastic website, feel free to steal my best resource here.

How much do copywriters make?

 

Not all areas of copywriting pay the same and not all copywriters are paid well.

A copywriter’s salary depends on:

  • Experience: entry-level, intermediate, and expert.
  • Payment schedules: hourly, project, monthly retainer
  • Niche of copywriting: email, blog, landing page,…
  • Type of doing: works as staff for an agency or freelance copywriter

For example, according to Builtin and Haveaword

  • The experience starts at an average of $53k and works up to an average of $86k
  • Agency copywriters start at an average of $40k and work up to an average of $80k
  • An average freelance copywriter is around $10k to $250k+

You need to identify your income goals and what type of copywriting you would like to do.

Is your target to earn six figures a year? Or Do you want to make some extra money each month?

Whatever you want, If your target is to become a freelance copywriter…and desire a happy writing income.

Come along for this short trip!

How to become a freelance copywriter? 

 

To become a copywriter you:

  • Don’t need any formal education
  • Don’t have to speak English brilliant
  • Don’t require too much experience
  • Don’t need a perfect computer

I know it seems unbelievable…

But It’s true!!!

With your help and my easy-to-follow guide, you will soon join the fascinating copywriting world.

Here we go!

A few years ago, when I was a newbie freelancer, I tried many ways to study copywriting, read books, join some copywriting groups, listen to advice from other freelancers, buy online courses,..

That’s great, I feel like my brain observes a lot of copywriting knowledge. They give me motivation. 

By that time, I knew what I needed to do now. So I took action. 

But when I took action, nothing happened.

Do you know why?

I guess you do.

The thing is, I had so much information, including bad and good.

It’s made me a little nervous. 

I had to take a lot of time to select and research and find the most essential things for the freelance road.

But listen, you don’t have to struggle with a stupid job as I did 

I’ve summarized my experiences and the best advice from other professionals in this post.

Once you tap into this, you will change your life forever.

Here’s what you should do.

  1. Learn how to write persuasive copy
  2. Learn 6 successful key copywriting skills
  3. Find your first client
  4. Promote and strengthen writing skill

This tactic is not easy, and it needs to take quite a long time to do all of them. But almost all professional copywriters have followed these steps.
So are you ready????

Let’s take a comfortable place and enjoy it!

1. Learn how to write persuasive copy

 

Have you ever seen an ad and decided to click on it?

Why do you read a blog in one minute and then leave?

The answer is simple.

If it is an engagement ad, you would like to see what is inside these ads, what best deal are they offering

If it is an invaluable blog, you will automatically want to move as soon as possible. 

To put it simply, a persuasive copy is an article that can convince someone to agree with your point of view or make them take action. 

But how can I create a persuasive copy?

There are a bunch of great resources on the internet for you to attain this.

Don’t feel like you have to read all of them.

I mean, you won’t learn it in one day, two days or one week, two weeks…

You will get it when you practice writing over time. 

So run your way and keep moving forward in the next step in this list. 

Here’s some basic info I’d recommend:

  1. Ten timeless persuasive writing techniques
  2. The formula for persuasive copy
  3. 17 little-know persuasive copywriting techniques

So that’s your first step to becoming a copywriter. 

Let’s go on to the next one.

2. Learn 6 key copywriting skills

 

  • Learn to write a headline
  • Learn to write a sales email
  • Learn to write an advertising copy
  • Learn to write a website
  • Learn to write a blog
  • Learn to write a video script

Headline copywriting

Learning to create a catchy headline is presumably the most critical part of writing copy. It’s also the only essential skill you’re probably never paid to get.

A headline is the first thing that decides whether your reader wants to click on a copy. 

You’ll see thousands of headlines on the titles of blog posts, newsletters, advertisements, social media posts, and other articles.

But 80% of headlines are not compelling enough to capture the reader’s attention.

That means, that if you have a weak headline, you’ll lose a vast majority of the audience in the first seconds.

So how to write effective headlines?

It doesn’t need a trick or strategy

Just follow these formulas that most copywriters reuse many times. Then you’ll rapidly get direct.

Here’s what I recommend for you:

  1. How to create winning headlines in 9 simple steps 
  2. A step-by-step guide to writing headlines
  3. The formula for high-converting headline

Sales email copywriting

Email copywriting is a high-demand skill that every growing business is hunting for.

Why? 

Email is a super popular and effective way to promote a business’s products and services. It also plays a vital role in building relationships, and brand awareness, as well as motivating customer loyalty.

As an email copywriter, you’ll help brands write email marketing series to send to their target customers.

So email writing is the godfather of every copywriter. 

There’re many types of emails that brands want to hire copywriters to compose for them.

Here are some kinds of email copywriting that you will want to get familiar with:

  • Welcome emails
  • Re-engagement emails
  • Post-purchase emails
  • Cart abandonment emails
  • Browse abandonment email
  • Promotional emails
  • Launching email
  • Post-purchase follow-up emails
  • Rewards emails
  • Sales follow-up emails
  • Upsell emails 

Depending on your client who hires you, they’ll tell you what type of emails they’d like to have. 

But you don’t need to master all of those emails. Two or three types are the happy beginning for a new copywriter. 

In order to clarify how to write an email copy, check some excellent guides here:

  1. 12 different types of marketing email 
  2. Email marketing – the definitive guide
  3. Best tips for creating an effective and compelling email

Ad copywriting

Ad copy or advertising copy is a form that you can easily see when surfing the internet. 

For example, ad copy usually operates effectively on social media ads, television commercials, posters, radio advertisements, websites, brochures,…etc.

Thousands of companies earn upwards of billions from their successful ad copy

The good news is that the need for ad copywriting is continuous.

The bad news is that from what I can see, barely freelance copywriters do NOT care about this marvelous potential job.

You have two main types of ad writing:

  1. Corporate advertising
  2. Pay-per-click (PPC) marketing

Chiefly junior copywriters within firms and agencies in charge of corporate ads. Chiefly PPC service providers tend to do PPC ads.

You can get more case studies about ad copy here:

  1. Ad copy and how do you use it in marketing
  2. The ultimate guide to writing killer ad copy (with example)
  3. 24 creative, competitive & click-worthy ad copy example 

Website copywriting

If the website is a perfect solution for business, then website copywriting is a golden skill that every copywriter craves.

Why I say that:

The market is growing widely and consumers also tend to buy more online than before.

Especially If businesses have a powerful website, it will create massive traffic, leads, and sales your them.

That’s what all companies desire.

And your job as a copywriter is…help them obtain it.

For example, If a start-up hires you to write a website for them. 

This website usually includes writing for:

  • landing pages
  • product pages
  • blog pages
  • services pages
  • and others

In short, it depends on your customer’s requirements.

Here on my website, there are 4 important pages:

  1. Homepage
  2. About page
  3. Blog pages
  4. Contact page

If these pages execute well, my business will execute well. 

The main point here is that every brand needs a website, and they’re willing to pay a highly competitive rate to make sure they have the RIGHT copywriter.

So if you can do a good job at writing websites, you’ll never worry about lacking work. 

Some available sources to have you learn everything about websites. 

  1. How to write a website step-by-step guide
  2. The complete guide to website copywriting  
  3. Fundamentals of website copywriting for beginner

Blog copywriting

In my first job as a copywriter?

I started to write plenty of blogs for other websites. 

Because for me, learning to write a blog is super easier than other skills. 

And it also helps me to earn a small amount of money while learning other copywriting skills.

It is honestly a good kickoff for a new copywriter.

At that time I kind of not too good at writing a blog.

I did research and discover there are many niches to write blogs like Real Estate, Stock, Beauty, Health, Fitness, Sport,…etc.

But I only had a little knowledge of cosmetics because when I was a student I had a part-time job at a cosmetic store.

After that, I tried to write some beauty blogs.

Then boldly find a few beauty stores to suggest writing a blog for their website. 

After repeatedly sending proposals, I finally won the first job.

See! It’s not as hard as you think.

In short, I began the journey to become a copywriter with blogging skills.

Ah, if you remember what you just read in “website copywriting” above, you know that:

The blog is part of the website. Not all websites need blogs but almost every website has.

For example, if customers hire you write a blog for them. You just need to write and send it to them.

Then they share your article by posting it to “Blog pages” on their site.

Do you understand what I am saying?

You do. Good, let’s go on about how to write a great blog.

I have some helpful links for you here:

  1. 20 blogging mistakes to avoid in 2022
  2. How to write an article: a step-by-step guide 
  3. Blogging for beginners: 20+ tips to jumpstart your blog

Video script copywriting

Finally, we have a video script. 

Have you ever tried to write a video script?

Yes, you have. Comment below and tell me what you think about it.

If you haven’t. You might think carefully before doing it. 

I have never attempted writing video scripts…well at least I used to learn about it.

I can’t give you tons of advice here. So I can only say that video script requirements are crazy and especially very few copywriters specializing in this segment.

But that doesn’t mean you shouldn’t attempt.

720 hours worth of videos is uploaded every day to Youtube and most of them with the end goal of making money. 

Of course, all these videos will drive for scripts if they want to compete with their competitors.

This is fertile land for a copywriter? I’m not sure.

But if you wanna try writing video scripts, here I recommend some good sources for you:

  1. How to write a video script 
  2. Formula to writing a script for video 

3. Find your first clients

Okay!

You know how to write persuasive copy.

You know 6 key copywriting skills.

Now, it is time to land some first clients.

But before we do that, I want to remind you.

When you’re first starting in copywriting, your first client is NOT necessarily high-paying. $5, $20, 30$, etc.

That’s okay! 

Don’t be in a hurry! Finding the first client becomes super HARD for you if you’re obsessed with hundreds or thousands of dollar numbers.

So remember that your main goal is “first clients,” not “high paying” clients.

Alright, Let’s see how you land some cheap-ass clients:

  • Have a portfolio
  • Join freelancing Platforms 
  • Pitch as much as you can
  • Take advantage of social media: Linkedin, Facebook, Instagram, Twitter

A Portfolio demonstrates your writing skill in your niche. It could be a sample that you do for your previous customers. 

Why do I need a portfolio? Because it can make customers trust you more and help them easier to cooperate with you.

You haven’t a portfolio yet?

Here is the best way to create your writing portfolio from scratch.

Join freelancing Platforms 

After you have a portfolio, your next step is to join a freelancing platform. 

Some great platforms you should know:

For instance, Upwork has more than 10,000 freelance jobs posted every day. 

But you don’t need to tie all of them. Just simply start with one you feel comfortable with.

Pitch as much as you can.

I can’t say the best way to get some first clients.

But I’m pretty sure that “pitch” is a fabulous tip to get first clients FAST.

I see many new freelancers pitch one time per day, and they say “ I don’t have clients’ ‘, “how do I find more clients”.

Huh???

It sounds like a vendor has a chance to sell 50 balls per day on the streets, but he just pitches one stranger on a crowded street and then comes home and curses himself that today is a bad day. He didn’t sell anything.

Oh no!!! I know you’re not like that.

You definitely do better than that.

Until customers come to you, you need to push yourself to find them. 

So remember my advice: let’s pitch at least 3 times per day. 

Take advantage of social media: Linkedin, Facebook, Instagram, Twitter, Tiktok,…

Social media is super popular now, and that’s become a killer space for many successful freelance writers to get more clients. 

So if you have an account on social media, let’s show everyone you’re a freelance writer. 

4. Promote and strengthen writing skill

 

Now the final skill that will make your copywriting life much more breathable

Some of them are very easy to perform, and some of them require time to absorb until smooth.

Here are several skills you don’t want to miss:

Now It’s your turn

So that is my guide to copywriters today.

I hope you love it.

Now I’d like to hear your take:

What are you doing to find your first client?

What kind of copywriting are you going to learn first? 

Let’s comment below, and I’m happy to know your answer. 

 

 

 

 

5 thoughts on “How To Become a Good Copywriter from Scratch in 2023, Step by Step Guide”

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